Japanese watchmaker Grand Seiko relocated their flagship boutique to London’s famous luxury shopping district New Bond Street in November 2022. The space showcases the full Grand Seiko collection alongside a Seiko showroom on the upper level and a private lounge housing their rarely seen Credor designs.

Grand Seiko commissioned the photography of their boutique prior to opening. The space consisting of numerous reflective surfaces and materials presented a complex challenge for eliminating reflections and clearly allowing the images to depict the fine artistry of their watch designs with their glass display cabinets.

Photography Client: Grand Seiko 2022