Swiss performance running shoe brand On opened their flagship London Regent Street store in early 2023. The high-tec retail store incorporates interactive displays into the space, showcasing the science and technology behind the brands products.

On commissioned me to undertake the photography of their flagship store which occupies three levels of the Regent Street building. Each level has a distinct yet universally coherent design aesthetic, with the photography capturing both the interactive elements of the space, the VM displays, window animations and the architectural details and materials.

Photography Client: On Running 2023